One of the most dynamic and evolving businesses in recent times, the plastic packaging industry is anticipated to cross $400 Billion by 2022. Both consumer and industry trends are driving the plastic packaging market. Moreover, rapid urbanization and rising demand for a modern lifestyle are key factors that are shaping the plastic packaging industry. To gain a better understanding of where the industry is headed, it is vital to examine and consider the plastic packaging trends for 2020
1. Increasing Demand for Sustainable Packaging
With the plastic waste crisis being on the rise, there is a dire need for packaging industries to adopt sustainable packaging solutions. Companies that deal with packaged goods can no longer ignore the green wave. Reduce, rethink and recycle, an initiative that is geared towards sustainability is gaining a lot of popularity in 2019. This initiative is expected to gain even more spotlight in the year 2020 with multiple industries committing to green packaging.
What’s more, studies indicate that the consumer demand for green packaging is increasing by the day. To meet consumer demands, packaging companies are taking efforts to achieve long-term sustainability goals. Some of them include reducing the wastage and use of resources in the production of plastic packaging and inculcating efficient recycling methods.
2. Efficient Packaging for E-commerce
Shopping online isn’t a trend, but it is here to stay and will only continue to grow. Although, specialized packaging for E-commerce is a trend to consider for 2020. With a staggering number of online orders being placed each day, companies need to ensure that products are carefully packed and delivered to its final destination. However, a lot of companies face the challenge of safely delivering packages that contain liquid.
To overcome this challenge, one such E-commerce giant, Amazon, has listed a criterion for packages that are shipped from its warehouse. It involves a 3-foot drop test for liquid packaging. Each package is dropped on a hard surface to check for leakages or breaking. Amazon’s initiative serves as a great guideline for companies who are planning on modifying their packaging to ensure safe delivery.
3. Use of Bold Colors and Effects
With many industries recognizing the power of bold colors and stunning effects, there is bound to be a rise in packaging with striking colors, more so in 2020.
According to a recent study, people tend to make a subconscious judgment about a product within the first minute and a half of observing it. In support of this report, another study stated 85% of people made their buying decisions based on the packaging color.
With people responding better to bold colors and distinct effects, leading marketers are designing packages to grab people’s attention. There is no doubt that the companies inculcating this trend will witness an increase in the sales volume.
4. Growth in Flexible Plastic Packaging
Flexible plastic packaging is gaining immense popularity and is expected to witness significant growth by 2020. They offer multiple benefits such as great visual appeal, light-weight, easier to store and are highly practical to reseal. These benefits have a higher appeal to consumers. Furthermore, technological breakthroughs in flexible packaging have made them suitable for several consumer products that were restricted to rigid packaging.
One of the major reasons why flexible plastic packaging will be prominent in 2020 is material advancement. Most flexible packaging today is made of advanced plastics such as polyethylene, polypropylene or polyethylene terephthalate. These high-tech plastics are not only durable but they also deteriorate when discarded.
There is no doubt that plastic packaging plays a huge role in consumer buying decisions. With rapid technological advancements, we can expect even more plastic packaging trends as we reach closer to 2020. If you are in the plastic packaging industry, then Plastivision is a great platform for you to showcase your product range and network with industry professionals. Book your booth today!